MODES is a unique omni-channel retail platform built on two pillars: people and destinations.


With boutiques in fashion capitals and prestigious resort locales throughout Europe, MODES is synonymous with forward-thinking fashion, infused with Italian elegance. Alongside its distinct physical presence, MODES is known for its community of creative individuals, gathered through unmatched store experiences, highly curated offerings, and a program of multidisciplinary projects unlike any other in the industry.


Headquartered in Milan and present in Italy, France, and Switzerland, MODES currently counts 22 stores. Eleven are signature multi-brand boutiques, specialized in menswear, womenswear, and accessories from today’s most relevant designers. Four are MINIMODES multi-brand boutiques dedicated to children, and seven are mono-brand franchises. MODES works with more than 300 brands and employs more than 180 individuals. 


Focusing on apparel and accessories, MODES’ edit reflects its passion for individuality, combining the season’s key pieces with avant-garde surprises, iconic luxury maisons with emerging labels, and contemporary art and design with in-store soundtracks – all reflecting and celebrating the diversity and curiosity of its clientele. 


Each MODES location’s architectural concept is distinct, inspired by its immediate cultural surroundings. To date, four stores have been realized in collaboration with the Berlin-based architecture studio GONZALEZ HAASE – AAS, who have brought an innovative, artistic vision to boutiques in Paris, Porto Cervo, Forte Dei Marmi, and Cagliari. 


Established in 1971, MODES continues to grow. Realizing the ambitious vision of owner and founder Aldo Carpinteri, the retailer has entered a new era, expanding its commitment to self-expression and exploration through style. True to its heritage as a fashion pioneer, MODES defines a new standard for Italy’s position within the global industry, and for the creative potential of what the future of retail can be. 


MODES.COM is an e-commerce and content destination, connecting customers to products and partners in digital space, and consolidating a network of physical stores and creative partners into a unified location, designed to reflect a holistic vision. Each MODES iteration – in boutiques and events, and online – is a playground for collaboration, discovery, innovation, and desire.